Greenhill investment reporting style guide

This is a collaborative project. My contributions are the cover, as well as pages 3, 4, and 10

Concept:

GreenHill Investment Reporting is an investment service based in Gaithersburg, MD. They were a Hill Communications Client from Fall 2022–Spring 2023, and a few of my colleagues were assigned to redesign GreenHill with a new logo, color system, etc. Beginning in March I moved to this team, at which point the basic brand ecosystem had been finished. Along with one of my colleagues, we applied and built that ecosystem into a style guide.

Jobs:

• Investment reporting research

• Design ideation/expansion

• Image curation

• Collaboration

• Style Development

• Full design of pages 1 (cover), 3, 4, and 10

• Copywriting

• Editing

Process:

This piece had a fast turnaround, with two days between assignment and presentation. I met with my colleague and created this style guide over the course of four hours. Special attention was given to rules that were less established by earlier design work, such as image use, treatment, and color accessibility.

Made in Adobe InDesign. Imagery sourced from Unsplash.